Being smart is the key The advertising objectives can be summarised as SMART. The acronym can be deciphered as: S: SmartM: MeasurableA: AchievableR: ReviewableT: Time-bound Share this:TwitterFacebookLike this:Like Loading... Related Author: ADnaama Urdu connoisseur. Adman. Founder of Katha Kathan. View all posts by ADnaama