Jingles are a form of sound branding where the sales pitch is sung to a musical tune. It is pretty popular in our country.
When I was trying to trace back its origin, I found it in Urdu poetry.
Nazeer Akbarabadi wrote various poems on various fruits, sweet meat, etc. to help its sellers sell there wares better.
All these poems were collected by legendary playwright Habeeb Tanveer and was used in his classical play Agra Bazaar.
Here I reproduce a part of his poem titled “Kakdi” to illustrate my point:
क्या प्यारी प्यारी मीठी और पतली पतलियां हैं
गन्ने की पोरियां हैं रेशम की तकलियाँ हैं
फ़रहाद की निगाहें शीरीं की हंसलियां हैं
मजनूँ की सर्द आहें लैला की ऊँगलियाँ हैं
क्या ख़ूब ककड़ियाँ हैं क्या ख़ूब ककड़ियाँ हैं
ADnaama 