During my stint at MAA, I was associated with Sheel Kumar and Swadesh Chaddha of Radiowani. We used to produce radio commercials. One commercial is still stuck in my head, even after 43 years. It was for Singer Sewing Machine Needles.
The commercial was:
चल चल चमेली
बाग़ में मेवा खिलाऊँगा
मेवे की डाल टूट गई तो?
चादर बिछाऊँगा
चादरका कोना फट गया तो?
दर्ज़ी बुलाऊँगा
दर्जी की सुई टूट गई तो?
सिंगर की सुई लाउँगा
Those were the good old days of advertising!
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